Bbc Essay Example | Topics and Well Written Essays - 2250 words

Bbc - Essay Example In the UK, BBC is funded under the provision of the television Licence fee, which is collected from every household and institution using the broadcasting services. Operating almost entirely on public funding, the mission of BBC is to enhance the quality of life of the people in the UK and around the globe, by broadcasting informational programs, educating the audiences and amusing them. The corporation also holds a value to be the creative body in the world. The License fees in the UK is used to deliver services in 10 national television (TV) channels, various national radio stations, 40 local radio stations and a widespread network of news as well as informational websites. It is noteworthy that BBC is managed on the basis of certain specific and defined policies as well as rules created by the official bodies, to accomplish its pre-set mission (1BBC, 2013). When considering the values, ethos and pathos involved in the mission statement of the corporation, it can be observed that t he foundation of BBC is based on trust, honesty and its independent nature on the common public interests. The significance of BBC is to provide excellence and value for money to the people of UK. It is thereby devoted to openness and transparency, and provides disclosures regarding information to the public on regular basis emphasising its value of probity (1BBC, 2013). In the following discussion henceforth, the culture of BBC and the changes made since its establishment with regards to its managerial approaches have been addressed. Correspondingly, the history of BBC, its objective, its mission and its vision are also reflected in order to understand its significance in the world as an information channel. Brief History In the year 1922, BBC went live for the first time targeting the national audiences. The transmission of BBC created enormous interest among the people and reflected the newest scientific marvel of the age, pronouncing the initiation of the Digital era. John Reith was the first general manager of BBC. The establishment of BBC has been widely regarded as a milestone in the broadcasting history of the UK. By the year 1925, BBC covered a wide network in Briton with the aid of its newly expanding web of relay stations in the public interests. In 1932, BBC was reformed as a company and altered itself to be reputed as a public corporation. Subsequently it established a progressive broadcasting centre, the ‘Broadcasting House.’ BBC also provided the audiences with consistent TV services, which created a sensation throughout the world (2BBC, 2013). BBC had its competition with the independent television network functioning in the UK, named ITV. Nevertheless, aided by the government and operating in the public interests, BBC had its domination in the transmission of radio services with quality information. In 1960, the second BBC channel was added on the basis of its quality information and also with a vision of maintaining the standard of information for the audiences. Enormous broadcast events, such as live aids were to be conceived by BBC in the 1980’s to meet the expected challenges to be identified by the early 1990s, while the digital world was expanding and dominating the corporation thinking at an increasing pace. Subsequently, a greater degree of competition and expansion was faced by BBC, whereby the rising differentiation amid the few broadcasting media strategies ignited

Strategic Marketing Plan Master Essay Example | Topics and Well Written Essays - 2500 words

Strategic Marketing Plan Master - Essay Example Therefore business strategy includes all activities a company undertakes to achieve its mission, marshal its resources to derive competitive advantage within a dynamic environment. Organizations, which can continuously anticipate, adapt and innovate to meet changing trends in the environment and customer expectations are said to have a vision. This vision, otherwise known as long term focus enables them to be continuously successful and deliver value to their stakeholders. Johnson et al. include two additional features, one, the long-term focus, the other, defining its scope, in their definition of strategy. They define strategy as "the direction and scope of an organisation over the long term which achieves advantage for the organisation through its configuration of resources within a changing environment and to fulfil stakeholder expectations" (2004:10). Radiant Services Company Inc. (RSC) is a taxation consultancy servicing individuals and business organizations by offering them advice all areas of taxation. ... RSC considers that its service offering of tax planning would help it build long-term relationships with its customers by making the company an indispensable integral part of management and financial planning. RSC's customers appreciate the value of taxation and financial planning and are cognizant of the lost opportunity costs if they do not seek expertise in these areas. Changes in the market dynamics like increased competition, simplification of tax laws, the advent of information technology solutions to complex problems pose a long term threat to the company especially because of high dependence on one area of financial consulting. The company realises the necessity to diversify to achieve stability and sustain growth in the dynamic environment. The company's customer base may be categorized into three categories. The first is the individual taxpayer category, which offers consistent revenues. Of this again 20% consists of customers who seek advice on tax planning and investment portfolios. The rest seek advice only tax planning. The second category comprises of organizations that employ less than forty employees. These organizations have annual sales in the range of $250,000 to $3,000,000, privately owned, mostly around San Francisco and are the fastest growing segment within RSC's customer base. RSC considers that it would be a profitable long-term strategy to hitch to these organizations and grow along with them. The third and most important segment for RSC's current revenues comprises the organizations that employ more than forty employees. They generate the highest revenues on 'per-hour' basis and seek the widest range of consultancy services from RSC in the areas of taxation